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Our Investing Principles

May 13, 2024.

Below is a list of some of our investing principles.  This list will likely grow over time.

(Note: some of these principles are direct quotes from successful investors, but we did not specifically cite them here)

  • The 1st rule of investing is to not lose money.
  • The 2nd rule of investing is to remember Rule #1!
  • Investing is simply laying out money now to get back more in the future.
  • Investing is most intelligent when it’s most businesslike.
  • Investing requires special attention to taxes, fees and inflation, as they can significantly affect net return.
  • Make investment decisions from a long-term perspective.
  • Technical analysis (or charting) has little to no use/utility.
  • Don’t try to time the market.
  • Broad market and economic forecasts are generally useless.
  • Buy cheap and invest in areas that you thoroughly understand.
  • Base decisions on things that are both important and knowable.
  • Always try to avoid making decisions based on speculation or broad assumptions.
  • Rather than aiming to hit home runs, try to minimize making dumb mistakes.
  • When everyone is talking about the same thing, it’s usually the wrong thing to focus on.
  • Oftentimes, it’s appropriate to be fearful when others are greedy and greedy when others are fearful.
  • Maintain an independent mindset and avoid Wall Street fads, noise, and sensationalism.
  • The stock market is there to serve you, not instruct you.
  • The real money isn’t made in the buying or the selling, but in the waiting.
  • New technologies are inherently difficult to predict, and thus more challenging to invest in.
  • Volatility is not something to be feared, but rather, something to be taken advantage of.
  • Investing, as in life, is never guaranteed or certain.
  • Never use margin, or if you must, use it very minimally.
  • Live below your means so you can save, invest, and live comfortably.
  • Never become overconfident.
  • A key to investing success is continual learning.
  • Try to be acutely aware of what you know and what you don’t.
  • Great investment opportunities are rare.


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